Kurani IP & Select Professional Services Work
Kurani Interactive was chosen out of a large pool of esteemed interactive agencies to work side by side with the Book of Odds team to bring a three year idea to fruition. In addition to branding Book of Odds, we provided assistance with the long-term digital monetization strategy and designed and built the online user experience (website and mobile). With each visit, people can read engaging and thoughtful articles, participate in an online community of users who share their interests and build a personalized book of odds.
Download a PDF of the brand story (1.7 MB)
Key Highlights:
- Visual Browse
- Segmented data collection
- Long-term monetization model
- Like-me and personalized odds
- My account section
- Custom commerce
- Ad serving
- CMS with custom work flow
- Integration with a back-end semantic database
"One thing is certain; in a world where you have some amazing sources of knowledge such as Wikipedia and Wolfram Alpha, the Book of Odds manages to create another great resource, offering you tons of data you won’t easily find anywhere else." - Mashable
